Coaching software
that gets out of your way
Experienced coaches building the tool we needed — frictionless by design.
Coaching essentials, done properly
Programming, nutrition, check-ins, messages, payments, and progress in one place, so client work stops living across multiple apps.
Multi-week program builder
See the full program at once and build across weeks without workarounds. The view coaches have been asking for.
Instead of building one week at a time, scrolling to keep your place.
Smart exercise defaults
Your preferred metrics saved per exercise. Set once, used everywhere.
Instead of typing the same weights by hand for the hundredth time.
Attention-sorted client list
Your most at-risk clients surface automatically. See at a glance who's falling behind before they drop off.
Instead of opening every profile to work out who's slipping.
Coach-first nutrition
You set the targets. Clients log their intake. Clean, simple, and entirely under your control.
Instead of a tracking app that leaves you out of the loop.
Know if the work gets done
Prescribed vs. actual, side by side: completion, top sets, and exactly where a client drifted from the plan.
Instead of piecing the week together from screenshots and texts.
Progress worth showing off
All of the proof that keeps clients paying, and a shareable before/after card to help win the next ones.
Instead of progress photos scattered across chat threads and camera rolls.
See it in action
A command center for you and a focused app for your clients.
For you, the coach
Run the business, not just the training
Your whole business at a glance. Retention and revenue stop being an afterthought.
Build a full block in one view
Full training block in one screen. Uses your personalised exercise defaults. Prescribed vs. actual, session by session.
For your clients
A focused app they'll actually use
Native iOS and Android. An app your clients won't hate.
Training. Today's session with last-time weights.
Nutrition. Macros against the targets you set. Search or scan to log.
Fast is a feature
Screens open the moment you ask and the program builder keeps up with you. More coaching, less waiting.
Live with your clients in minutes
No onboarding hassles. Intuitive setup. Add a client and start coaching.
Add your client
Send an invite link. They complete your intake form from any browser, no app install required.
Build their program
Multi-week view from day one. Your exercise defaults, your structure, your way of coaching.
Coach with confidence
Check-ins, nutrition, messaging: one place instead of five apps. Everything about every client, exactly where you expect it.
A note from the founders
Why we're building this
We all met a decade ago working at the same gym. Struggling — trying to build a coaching business using tools that never fit.
Lyndon is the software engineer, Josh is the business guy, and James is deep in the industry. We are building the tools by hand. We know what it is like to run a PT business, we’ve made all the mistakes so you don’t have to.
We are building the best coaching software the market is yet to see. In an industry that attracts its fair share of charlatans and scammers, we are building something we are proud to put our name on. We care about our reputation, not making a quick buck.
If you have any thoughts, we'd love for you to reach out. We are always keen to connect with coaches who care about the craft.
— Lyndon, Josh & James
Questions, answered
Still curious about something? Email us.
When does Stem launch?
Very soon. We expect testing to be finished before the end of the year.
What will it cost?
$28/month. The first coaches in during early access lock in a significant lifetime discount.
Do my clients have to install anything to get started?
No. You send an invite link and they complete your intake form in any browser. For ongoing training, nutrition and check-ins they get a native iOS or Android app.
Can I bring my existing clients and programs over?
Yes. Invite your clients by link at your own pace, and during early access we'll help you rebuild your templates in Stem. A one-click importer isn't part of early access.
Is my data private?
Your data is yours. We don't sell it or share it, and coach–client messages stay between you and your client.
Be first when we launch
Join the waitlist and you'll hear from us first. The first coaches in lock in a lifetime discount.